{"id":105,"date":"2014-02-20T18:47:43","date_gmt":"2014-02-20T08:47:43","guid":{"rendered":"http:\/\/redhotinternetmarketing.com\/blog\/your-first-product\/"},"modified":"2020-02-21T13:44:34","modified_gmt":"2020-02-21T03:44:34","slug":"your-first-product","status":"publish","type":"post","link":"https:\/\/redhotinternetmarketing.com\/blog\/your-first-product\/","title":{"rendered":"Your First Product"},"content":{"rendered":"\n<p><em>This killer, 4,000+ word guide to creating products that sell will help you learn how to get the money flowing (without the cheeseball \u201cyellow highlighter\u201d stuff you see everywhere else).<\/em><\/p>\n\n\n\n<p>Grab a beer (or your favorite frosty beverage).&nbsp; I\u2019m about to take you by the hand for 10 minutes and get you on the path to making money with your own products in the next 3 days.<\/p>\n\n\n\n<p>Not 3 months from now, not a year from now, but<strong>&nbsp;3 days from now.&nbsp;<\/strong>Your product can be made, and you can even have sales coming in,&nbsp;<strong>even if you have no idea how you\u2019re going to pull this off.&nbsp;<\/strong>It\u2019s not only possible, but provable \u2013 I\u2019ve helped more than a few people make this happen. And today I\u2019m going to school you up in the art of&nbsp;<strong>rapid, high-quality product creation.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>I\u2019m \u201cThe Launch Coach,\u201d and this is what I do for a living:&nbsp;<\/strong><strong>I get more people to buy what you\u2019re selling. So let\u2019s get you something new to sell in the next 3 days.<\/strong><\/p><\/blockquote>\n\n\n\n<p>You\u2019ll need to put in some hustle to get a marketable product out in 3 days, but in reality it\u2019s a fairly simple process:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Step 1: You get your head in the right place.<\/strong><br>This is actually the hardest part, but the most important one.<\/li><li><strong>Step 2: You create a marketable solution to&nbsp;one&nbsp;single&nbsp;problem.<\/strong><br>This is actually the easiest part. Also important, though.<\/li><li><strong>Step 3: You get it out there for sale<\/strong>.<br>This can take just 30-60 minutes. Seriously. We\u2019ll discuss.<\/li><\/ul>\n\n\n\n<p><strong>The idea of getting a product made and ready to sell in 3 days&nbsp;<\/strong>would make most people\u2019s heads spin. But turning heads is what selling stuff is all about.<\/p>\n\n\n\n<p>So let\u2019s jump right into it \u2013 and let\u2019s start getting you and your products to attract more buyers every month.<\/p>\n\n\n\n<p>So we\u2019re looking at three things that are probably standing in the way between \u201cyou-right-now\u201d and \u201cyou-with-a-new-product-to-sell-in-3-days:\u201d Fear, Self-Centeredness and Limiting Beliefs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>I put Fear, Self-Centeredness and Limiting Beliefs in that goofy Unnecessary Capital Format because I want you to start seeing these three items as goofy and unnecessary. They are getting in your way and&nbsp;<\/strong><strong>they are preventing you from helping people solve their problems.<\/strong><\/p><\/blockquote>\n\n\n\n<p>Let\u2019s talk about why.<\/p>\n\n\n\n<p>There are times when fear is a good and healthy thing. For example, the idea of \u201crunning with the bulls\u201d fills me with some pretty pants-wetting fear, as it should. This is my brain\u2019s natural way of saying \u201cHoly hell, Dave \u2013 don\u2019t do that, it could kill you.\u201d Fear is one strong asset in that case. It\u2019s a natural survival mechanism, and you\u2019re a smart person for always giving it a chance to have its say.<\/p>\n\n\n\n<p>But the problem comes when we put blind trust in Fear and start believing&nbsp;<strong>everything<\/strong>&nbsp;that it says, because then we start having those pants-wetting feelings about things that will not kill us and may, at the worst, just make us feel uncomfortable or foolish. Things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fear of rejection:<\/strong>&nbsp;We might get shot down when asking someone out, or we might try and sell a product only to have no one buy it (or horror of horrors, people might ask for refunds). Guess what? That\u2019s not fatal. Not even close. It\u2019s actually a normal, healthy part of the process.<\/li><li><strong>Fear of failure:<\/strong>&nbsp;We might try this really cool idea and discover that it just doesn\u2019t work out. People might look at us and think \u201cHey, you don\u2019t finish what you started,\u201d or \u201cThat was a dumb as hell idea.\u201d Guess what? That\u2019s not fatal either. In fact, people who actually make money call these failures \u201cstepping stones,\u201d (and people who never take action usually envy the people who do \u2013 even when they\u2019re making mistakes).<\/li><li><strong>Fear of work:<\/strong>&nbsp;Sounds silly, but it\u2019s a big fear for most (all?) of us. The project seems BIG! (So? Scale it down and grow from there, instead.) The project seems DIFFICULT! (So? Find ways to make it easier.) The project takes SUSTAINED EFFORT when there\u2019s so much else to do! (Umm, yeah. That\u2019s what successful people do.) So \u2013 gasp \u2013 you have to actually work hard?&nbsp;<strong>That\u2019s not fatal. It\u2019s uncomfortable.<\/strong>&nbsp;Quit letting your aversion to discomfort put you on a leash and call you a \u201cgood dog.\u201d<\/li><\/ul>\n\n\n\n<p>Fear has its place \u2013 when it saves your life, or prevents major disaster, it\u2019s good. But seriously, we\u2019re talking about making a quick product to sell here and putting you on the path to growing your business a little bit more each month. This isn\u2019t fatal stuff, and the strategy I\u2019m going to lay out to you&nbsp;<strong>is even something you can do for free&nbsp;<\/strong>&#8211; so you don\u2019t really have a good excuse to listen to Fear for the next few minutes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Don\u2019t think of doing some rapid product creation as a SCARY THING;&nbsp;<\/strong><strong>think of it as an experiment. Some people might reject you, but others will buy from you.It might not work out as well as you hope, but you\u2019ll at least have a result instead of the wishful thinking you\u2019ve been nurturing.<\/strong><\/p><\/blockquote>\n\n\n\n<p>Sure, it might be some work, but it will be work that moves you forward and gets you attention.<\/p>\n\n\n\n<p>The point of making your first \/ next product isn\u2019t to get you rich,<strong>&nbsp;it\u2019s to get you started and get an \u201cincome snowball\u201d rolling and growing each month.<\/strong>&nbsp;(You can decide to do what it takes to be rich later if you want. I won\u2019t tell anybody.)<\/p>\n\n\n\n<p>If fear is freaking you out, use&nbsp;<strong>the worksheet at the end of this article&nbsp;<\/strong>to kick fear\u2019s ass to the curb.<\/p>\n\n\n\n<p>Usually when I tell clients they need to get over being so self-centered they get a bit insulted until I explain what I mean. (You\u2019re not paying me any money right now, but I might as well give you the same treatment regardless. Let the smackdown ensue.)<\/p>\n\n\n\n<p>If you\u2019re feeling that action-killing fear around creating a product,&nbsp;<strong>you are being self-centered.<\/strong>&nbsp;Your fear is selfish because you are withholding solutions from people who have problems that need solving.<\/p>\n\n\n\n<p>If someone on the street had pneumonia and you had a truck full of antibiotics, would you feel guilty about selling your stuff to them? Would you hesitate in the least? Would you draw back and not engage these people in conversation so you could let them know what you had to offer?&nbsp;<strong>Hell, no \u2013 you\u2019d be selling those pills and feeling great about what you were doing.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Now step back. You know stuff. Stuff that can help people solve their problems, whether that means you fix their issues or you just help them find the information they need faster. Or maybe you just know how to make people happy by entertaining or inspiring them<\/strong><strong>. Bottom line is, you know how to make someone\u2019s life\/business\/whatever&nbsp;<\/strong><strong>better.<\/strong><\/p><\/blockquote>\n\n\n\n<p>So if you\u2019ve been stressing about how you can\u2019t make a product because it\u2019s too hard, or no one would buy from little old you or it feels icky to sell or&nbsp;<strong>whatever story you\u2019re feeding yourself,&nbsp;<\/strong>just imagine yourself saying those things about that sick person while you\u2019ve got a cart full of the stuff that would make him better. You wouldn\u2019t, because you\u2019d be thinking of the other person\u2019s needs instead of being self-centered and dwelling on your own insecurities.<\/p>\n\n\n\n<p>Now, I\u2019m not saying that if you don\u2019t take your skills and start producing products you\u2019re selfish or self-centered. Nothing obligates you to productize your knowledge. But consider this: If you\u2019re feeling worried or scared about selling your knowledge<strong>, it\u2019s because you\u2019re focused on your own insecurities<\/strong>&nbsp;and NOT on serving the needs of other people.<\/p>\n\n\n\n<p>If you focus on their needs \u2013 and the specific, measurable value you can provide \u2013 then selling your products becomes enjoyable. You\u2019re not trying to get money from people, you\u2019re trying to give them an opportunity to have their problem solved. And that\u2019s a pretty nice feeling.<\/p>\n\n\n\n<p>So when the fear and the worry come a-knocking, tell yourself to stop being self-centered. Center your thoughts on the people you can serve instead.<\/p>\n\n\n\n<p><strong>I\u2019ll show you how to do it, too.&nbsp; There\u2019s a worksheet to help you do this at the end of the article.<\/strong><\/p>\n\n\n\n<p>It\u2019s easy to get caught up in thinking of all the things you \u201ccan\u2019t\u201d do or that you \u201cdon\u2019t have\u201d the resources for. I put \u201ccan\u2019t\u201d and \u201cdon\u2019t have\u201d in quotes because&nbsp;<strong>most of the time we say those words we are flat out lying to ourselves, using them as an excuse to not have to do the work it takes to make things happen.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>First of all, when we say \u201ccan\u2019t\u201d or \u201cdon\u2019t have\u201d&nbsp;<\/strong><strong>most of the time we mean \u201cwon\u2019t,\u201d but don\u2019t have the guts to admit it.&nbsp;&nbsp;<em>(Thank you, Christine O\u2019Kelly, for teaching me that gem.)<\/em><br><\/strong><\/p><\/blockquote>\n\n\n\n<p>For example, when I\u2019m on a phone consult and someone tells me they \u201ccan\u2019t\u201d make any time for a new project (like creating a product in 3 days,\u201d I ask them what they\u2019ll be watching on television this week. I ask them how much time they\u2019ll be spending surfing the web or using Twitter to \u201cbuild their business.\u201d<\/p>\n\n\n\n<p>There\u2019s usually silence on the other end of the line,&nbsp;<strong>because they know I\u2019ve called their B.S.&nbsp;<\/strong>They have the time, but they won\u2019t spend it on what they say truly matters to them. Then it\u2019s my job to say \u201cI know exactly how that feels, and here\u2019s how I get past that feeling when it happens to me,\u201d (but that\u2019s a topic for another day).<\/p>\n\n\n\n<p>Or maybe they\u2019ll say they don\u2019t have a list, or they don\u2019t have a microphone or webcam to make a fancy audio video product, or they\u2019re not established enough to make the big sales. Then I have to remind them that those are limiting beliefs,&nbsp;<strong>because they can do so much more than they think<\/strong>&nbsp;from the spot they\u2019re in now.<\/p>\n\n\n\n<p>Breaking limiting beliefs is a subject that can (and has) filled volumes of self-help books. I\u2019m not going to cover that in these few pages \u2013 but I can simplify a lot of it for you. When you\u2019re bowing down and serving limiting beliefs,&nbsp;<strong>you\u2019re essentially being paralyzed from action by focusing on the things you can\u2019t do<\/strong>&nbsp;from where you are right now.<\/p>\n\n\n\n<p>The simplest way to chip away at limiting beliefs about what you \u201ccan\u2019t do\u201d is to just ask tell yourself,&nbsp;<strong>\u201cThat\u2019s ok, I\u2019m going to focus on what I can do right now from where I am instead.\u201d<\/strong>&nbsp;Think about your next baby step. And take it.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Limiting beliefs only have power because you\u2019re thinking in terms of what you can\u2019t do\/be\/have.&nbsp;<\/strong><strong>You can overcome them easily by scoring a quick minor victory and moving on.<\/strong><\/p><\/blockquote>\n\n\n\n<p>And that\u2019s why this guide is all about how to make a quick, useful product in 3 days. If I can show you how to make a little bit of money quickly, I\u2019m certain it will give you the confidence to build on that success a little at a time, until you\u2019re amazed at the results you get over time.<\/p>\n\n\n\n<p>So now that we\u2019ve hopefully gotten your head in the right place, let\u2019s talk about how to rapidly put together your first (or next!) mini-product that you can sell for $7 to $27 in the next 3 days.<\/p>\n\n\n\n<p>Creating a high-quality product in 24 hours is not impossible \u2013 not by a long shot. That may seem hard to believe, but that\u2019s only if you\u2019re thinking that \u201cproduct\u201d means this big complicated package of things that takes a long time to put together. You\u2019re thinking of the \u201cproducts\u201d you buy in the store, like books with slick covers, or DVDs with professionally edited video and all the trimmings.<\/p>\n\n\n\n<p>If you\u2019re thinking of \u201cproduct\u201d in terms of the things you\u2019re used to buying in stores, then yes, it will seem intimidating. But I want you to think of a product using a different definition:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>A product can simply be a single-function tool that solves one very specific problem or brings someone one step further than they were before.<\/strong><\/li><\/ul>\n\n\n\n<p>It doesn\u2019t have to be complicated. It can just be one thing \u2013 and in fact, your audience is often looking for just. one. thing.<\/p>\n\n\n\n<p>The way you currently think of a \u201cproduct\u201d is probably more in terms of a Swiss Army Knife \u2013 it\u2019s got to have everything because you think people want everything. It\u2019s not your fault, though \u2013 marketers pack so many features into products that it\u2019s scary to do anything but try and include everything under the sun just to compete).<\/p>\n\n\n\n<p>I want you to shift your thinking, though, and ask you to consider the humble bottle opener. Seriously \u2013 when I want to open a beer, I don\u2019t go looking for someone with a Swiss Army Knife \u2013 I\u2019m looking for someone with a plain old simple bottle opener. Sure, I\u2019ll be happy with the Swiss deal if someone has it, since a bottle opener gadget is included, but I won\u2019t say no to the tool that solves my single, targeted problem now.<\/p>\n\n\n\n<p>Your audience has a lot of \u201cone-off,\u201d targeted problems that they want solved now.&nbsp;<strong>You don\u2019t have to solve them all to start making more money<\/strong>. You just have to offer them one solution at a time \u2013 something they can use immediately (and then later they\u2019ll be likely to come back to you for more).<\/p>\n\n\n\n<p>So let\u2019s talk about how to do that \u2013 faster than you ever expected you could make it happen \u2026 in fact, I\u2019ll bet you can knock out your product in just a few hours this weekend.<\/p>\n\n\n\n<p>(And if the idea of \u201ca product in a weekend\u201d sounds impossible, I can tell you that the people who took my Weekend Challenge to do just that made it work, and in some cases,&nbsp;<strong>they started making sales immediately.<\/strong>)<\/p>\n\n\n\n<p>Here\u2019s a simple 7-step system for creating an effective tool for your audience that solves their immediate problem \/ moves them one step forward. It\u2019s so easy you could do it over a beer.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Grab yourself a beer (or your favorite frosty beverage) and something to record yourself with. Go on, I\u2019ll wait, if you want to do it now.&nbsp;<\/li><li>Pretend you\u2019re having that frosty beverage with someone who needs advice in the area of your expertise, and you\u2019ve got only 20-30 minutes to talk.<\/li><li>Think of a specific question that people tend to come to you about. Whatever field you\u2019re in, there are some entry-level questions everyone seems to have.<\/li><li>For 20-30 minutes, pretend you\u2019re having that conversation. Put the beer bottle on the other side of the table and talk to it if you need to talk to \u201csomething\u201d just to get your head in the game.<\/li><li>On the back of an envelope \/ receipt \/ napkin \/ paper, write down what you\u2019d be telling that kind soul to do \u2013 not the gory details, but the main bullet points, as if you were jotting notes down for this person to take home with them. For example, if you\u2019re a Realtor, maybe it\u2019s 7 main things to pay attention to when selecting a neighborhood.<\/li><li>Take 1-2 hours (max) and turn that into one or more simple worksheets, and then just record yourself talking through the important points with a little bit of focus (your conversation to the beer bottle was a trial run).<\/li><li>Breathe deeply. You\u2019ve taken the hardest step \u2013 just getting started. You\u2019ve got a 30 minute MP3 and a set of worksheets that can help people move a step forward on one single problem in their life\/business.<\/li><\/ol>\n\n\n\n<p>If you\u2019ve been on the fence about making products,&nbsp;<strong>get out of your comfort zone and just do this.<\/strong>&nbsp;It\u2019s a few hours\u2019 worth of work, but it\u2019s how the big business gets started.<\/p>\n\n\n\n<p>The idea of selling a 1-hour personal consultation doesn\u2019t seem that farfetched, does it? I mean, someone can come to you, and you can talk them through their solution, or their next steps, or whatever, right? All that you\u2019re doing with this \u201cproduct in a weekend\u201d is taking a small consultation and \u201cproductizing\u201d it.<\/p>\n\n\n\n<p>Sure, you may not make a killing this way (though, if you have a decent audience, you might make some good money). But if you did this over and over again, you\u2019d have a library of small content packets that could be making you money every single day.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Believe me when I say this: Once you get some product-creating action going, the momentum begins and it becomes easier and easier to increase the amount of money you\u2019re bringing in each month. Every time I work with clients or just regular visitors to my blog, they\u2019re always saying \u201cI could kick myself for not doing this sooner.\u201d<\/strong><\/p><\/blockquote>\n\n\n\n<p>Don\u2019t kick yourself for not doing it sooner \u2013 kick your butt into action this weekend. You\u2019ll thank me for it.<\/p>\n\n\n\n<p>Years ago, it was a total pain to get a sales system set up. There were merchant accounts, and approvals, and download areas to set up \u2026 it was expensive and took a lot of time.<\/p>\n\n\n\n<p><strong>Not anymore.<\/strong>&nbsp;All you need to get going is a free PayPal account and a signup at e-junkie.com. Yeah, technically you could just go with PayPal and email your product or set up a \u201csecret\u201d download page, but there are downsides. People could share that link if they were so inclined. Sometimes PayPal doesn\u2019t take people to the page you specify (and instead distracts them with a \u201cSign up for a free PayPal account!\u201d page if they pay by credit card). Distraction = Fail.<\/p>\n\n\n\n<p><strong>With e-junkie, you just upload your product and you it\u2019s pretty much hands-off from there.<\/strong>&nbsp;They handle the PayPal\/credit card transaction, send you your money immediately and then direct the buyer to a secure download area (so they can\u2019t share their link with the public). And it\u2019s as little as $5 a month (don\u2019t forget to search Google for \u201ce-junkie coupon code,\u201d too, because they often have 60-day-free discount codes there).<\/p>\n\n\n\n<p>All you need to do then is upload your file (it takes just a few minutes) and sell it for $7 or $10 or $12 or $27 or whatever feels good for the value you\u2019re delivering to your audience.<\/p>\n\n\n\n<p>Then, once your download link is live, all you have to do is make a simple page telling people to buy. It doesn\u2019t have to be a \u201csales page\u201d \u2013<strong>&nbsp;it can be a super-short blog post about your new product, with just an outline of the major things you cover.<\/strong><\/p>\n\n\n\n<p>You can then publish that blog post, email your list about it (if you have one), and mention it on Twitter. If you have no list, then maybe you can offer a crazy cool discount to someone who has a list.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Poof. (Almost) instant product. Possibly some immediate sales. No promises, but it could definitely happen (and if it doesn\u2019t, it\u2019s still a great learning experience and gets you valuable exposure as an authority who has stuff to sell).<\/strong><\/p><\/blockquote>\n\n\n\n<p>Remember, this product \u2013 and this product\u2019s sales \u2013 aren\u2019t the big point.&nbsp;<strong>The big point is to get rolling<\/strong>, to get momentum going, because one product leads to another, leads to another \u2026 and each product gives you an opportunity to expand your audience, get more attention, and grow your brand \u2013&nbsp;<strong>and that\u2019s where the real money is.<\/strong><\/p>\n\n\n\n<p>You see, this is more than just a \u201cproduct in a weekend.\u201d This is about the chain of events that product sets in motion, and where that takes you over the next 12 months from now.<\/p>\n\n\n\n<p>You might be saying to yourself, \u201cThat\u2019s too simplistic. No one would ever pay for that.\u201d You can say that, but the market disagrees with you, 365 days a year.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>People need immediate solutions. If you can fix just one issue they\u2019re having, that\u2019s money in the bank \u2013 and more importantly, that\u2019s a customer who\u2019s likely to become a repeat buyer if you play your cards right.<\/strong><\/p><\/blockquote>\n\n\n\n<p>You can use this 10-step process to make a single mini-product or you can use it to create a string of small modules that become a larger product if you\u2019re hesitant to release a low-priced offering.<\/p>\n\n\n\n<p>Hopefully the light bulb has gone off and you\u2019re seeing just how simple it is to translate your expertise into a saleable information product. Now let\u2019s take it one step further and visualize how long all of this is going to take.<\/p>\n\n\n\n<p>Here\u2019s a minute-by-minute timeline of what you can expect by using this process:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>0:01 \u2013&nbsp;<\/strong>Obtain a frosty beverage of choice, a paper and pen, and grab something to record your voice with. Get comfortable.<\/li><li><strong>0:02 &#8211;<\/strong>&nbsp;Think about the question you\u2019re going to answer. Don\u2019t overthink this, just think of a commonly asked question that you\u2019re the expert about. Here\u2019s an example: \u201cHow do I get started &lt;in whatever you do&gt;?\u201d<\/li><li><strong>0:05 &#8211;<\/strong>&nbsp;Start the recorder and talk for 20 minutes. Sketch out a mind map or an outline as you\u2019re talking if it helps.<\/li><li><strong>0:25 \u2013&nbsp;<\/strong>Finish up that beverage. Grab another.<\/li><li><strong>0:26 &#8211;<\/strong>&nbsp;Listen to the recording again, but this time turn what you\u2019re saying into a more robust outline of bullet points that you can use as a reference for delivering this talk a second time.<\/li><li><strong>1:00 &#8211;<\/strong>&nbsp;Take that outline and turn it into one or more simple worksheets or checklists in Word or PowerPoint or whatever you use. This is crazy easy, because all you need to do is ask leading questions that support the bullet points you just wrote down. Power through these \u2013 again, don\u2019t overthink it. There are sample worksheets included at the end of this module in case you want to see examples of how to do this.<\/li><li><strong>2:30 &#8211;<\/strong>&nbsp;Grab another beverage. You deserve it.<\/li><li><strong>2:31 &#8211;<\/strong>&nbsp;Re-record the 20-minute audio, this time using your reference sheet to help you run through it more confidently. Again, pretend you\u2019re just hanging out with someone, be casual, and force yourself to get it in one take (just as you would a normal conversation).<\/li><li><strong>3:00 &#8211;<\/strong>&nbsp;Turn your worksheets into PDFs, grab the MP3 of your recording and package it all up into a zip file. (If you have no idea what I\u2019m talking about, St. Google of The Endless Info-stream will to show you how to do this).<\/li><li><strong>3:30 &#8211;<\/strong>&nbsp;Set up an account at e-junkie.com and upload your file.<\/li><li><strong>4:00 &#8211;<\/strong>&nbsp;Write up a blog post giving the details of what\u2019s covered in your mini-product (use your bulleted reference sheet as an idea guide) and include the e-junkie link. Don\u2019t overthink this for such a simple offering \u2013 just tell them what they\u2019ll get and where to get it. Short. Sweet. Done.<\/li><li><strong>4:30 \u2013&nbsp;<\/strong>Publish the blog post, then send an email to your list with the same text that was in the post, and hop on Twitter\/Facebook\/Whatever to announce your new product.<\/li><li><strong>5<\/strong><strong>:00 &#8211;<\/strong>&nbsp;Beverage. Have another. You\u2019ve earned it.<\/li><\/ul>\n\n\n\n<p><strong>Big products do take a lot of time, but little products don\u2019t.<\/strong>&nbsp;And the more you dabble with little products, the easier it gets to make the big ones (and the more your audience becomes used to buying value-packed stuff from you).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>So you can plainly see here that&nbsp;<\/strong><strong>it\u2019s 100% possible to create a product that people will want to buy in less than 8 hours.&nbsp; The only thing holding you back is you not scheduling the time.<\/strong><\/p><\/blockquote>\n\n\n\n<p>Making a product is one thing \u2013 selling it is another. If you\u2019re wondering \u201cwho would buy a tiny little product from me?,\u201d you\u2019ll be happy to know that I have a pretty easy way to find out \u2013 a survey.<\/p>\n\n\n\n<p>Send a survey to your list or blog, or just ask around on social media sites, and ask \u201cWhat\u2019s the #1 thing you\u2019d like to know right now about &lt;whatever&gt;?\u201d<\/p>\n\n\n\n<p>Poof, people will be telling you what they want to talk about for 20 minutes.<\/p>\n\n\n\n<p>Then, when you start creating your mini-product, you\u2019ll know exactly what people are most anxious to buy.<\/p>\n\n\n\n<p>Remember, your most sure path to profitability lies in creating the products people say they want now, not the \u201creally cool ideas that you\u2019re sure they\u2019ll just eat up.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Your buyers will tell you what they want to buy. It\u2019s your job to give it to them, and they\u2019ll be happy to buy it a bite at a time.<\/strong><\/p><\/blockquote>\n\n\n\n<p>Once you have one mini-product,&nbsp;<strong>expanding the line is relatively easy.&nbsp;<\/strong>All you need to do is this:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Release your first mini-product.<\/li><li>Ask your customers what they want to know about next.<\/li><li>Create another mini-product.<\/li><\/ol>\n\n\n\n<p>It doesn\u2019t have to be complicated. Don\u2019t overthink it. Whatever customers you have will be likely to want additional information after they\u2019ve taken in what you\u2019ve given them. You can sell to them again and again \u2013 and if you do this enough times, you can have a group of related products you can sell in a bundle.<\/p>\n\n\n\n<p>The earlier you start releasing products \u2013 of any size \u2013 the faster your business will grow.<\/p>\n\n\n\n<p>The only thing holding you back is \u2026 well, there\u2019s really nothing holding you back. You now know everything you need to know. So it\u2019s time to take action, and the free workbook you\u2019re about to download will step you through it.<br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>This article is credited to Dave, The Launch Coach. <\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>His website is no longer available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This killer, 4,000+ word guide to creating products that sell will help you learn how to get the money flowing (without the cheeseball \u201cyellow highlighter\u201d stuff you see everywhere else). Grab a beer (or your favorite frosty beverage).&nbsp; I\u2019m about to take you by the hand for 10 minutes and get you on the path&hellip;&nbsp;<a href=\"https:\/\/redhotinternetmarketing.com\/blog\/your-first-product\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Your First Product<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[11,33],"class_list":["post-105","post","type-post","status-publish","format-standard","hentry","category-how-to-start","tag-content-is-king","tag-product"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3M6th-1H","_links":{"self":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":0,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"wp:attachment":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}