Anyone who has been marketing online for any length of time has no doubt come across the term “private label rights” or “PLR”. It’s one of those areas people nod knowingly about but there is a lot of confusion around PLR. Let’s see if we can tease some of that out.
What is PLR?
- PLR usually refers to the product. That could be something as simple as an article pack or as complex as a marketing package loaded up with eBooks, graphics and audio recordings. The PLR comes with a license granting the purchaser the right to use the content as he or she sees fit.
- To produce that PLR, someone has created it by doing the writing (or recording), and may even have created a website template including a sales letter and graphics. Rather than trying to market the whole thing themselves they make it available for sale and anyone can buy it.
- Some PLR is sold through a membership site: buyers pay an access fee (often monthly) to have ongoing content available. By making PLR available only to members, the number of buyers (and copies) are limited so the PLR has more perceived value. You might get a lot more content with a membership, but some of it may not be in the niche you want.
- Others PLR providers have no membership and sell through a regular website or other means eg forums. With an open PLR site, buyers get to select from all PLR on offer and can target the type of material needed and in niche areas that suit. By only buying what you want when you want, there’s less likelihood you’ll use the content rather than let it sit around gathering dust.
- PLR comes with a license that specifies exactly what you can and can’t do with the package. The best PLR tends to have an unconditional license – basically allows the buyer can use and rejig the product any way they like. You can add your own name as the author or publisher, add and delete sections, change the layout, modify the structure, rip it apart and turn it into something else. You can even sell it on to others with a price that you determine. It’s as if you’re the original author without all of the work!
- Most PLR has one condition – you can’t acquire the PLR and then resell it as PLR to others.
- Pay attention to the wording in the license and if you don’t want to agree to the terms, don’t buy it. If you’re not sure, ask the PLR seller for clarification.
Before you buy any PLR try and get hold of an extract of the material – either a few sentences of text or maybe some graphics. Open up your search engine and paste the text segment in with quotes “like this but longer”. If you have sample graphics, use Google image search to find exact matches. This will give you an idea of how many versions are around on the internet. If there are hundreds or thousands of search results that match, be sure to change the content a lot to be unique.
Great quality PLR that’s well structured and created is a HUGE advantage – saving you time, effort and money. You often pay for what you get in PLR terms. $50 to $200 will you get A1 quality, well designed content that you would be proud to put your name on. The alternative is to spend bucketloads of time researching and producing on your own, paying a ghostwriter or hiring a freelancer.
In gace Tiffany Lambert – one of the top PLR vendors out there currently – has opened up a few licences to get ALL of her PLR products. These are quality folks. Check it out here.
As Tiffany Lambert says,
“If your time and money is precious, PLR can be the answer you are looking for”.
Want to know more about PLR? Grab my FREE copy of PLR Panoply. Find out about the different kind of rights and why you need to know which is which before you land in trouble!