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target market

Do You Know Your Target Market?

    When I mentor new business start-ups, one thing always catches my attention. Newbies often know their product or service intimately. They usually recognise what they know and don’t know. What they normally ignore is whom they are selling to. If they do know whom they are selling to, often they’ve done no valid research on what that customer base needs or wants or prefers. Richard Branson gets the importance of this. He may not know his products or services deeply. He may nit know operationally how they run day-to-day. What he does though is to talk with end-users, customers, clients,… Read More »Do You Know Your Target Market?