How To Swipe The Best Material
When I started in Advertising as a Copywriter many moons ago I was advised by a very sage mentor in the game to swipe everything I saw that caught my eye. I was horrified. I mean, that’s stealing, right? Wrong. The idea is not to swipe and use as is – that IS stealing. What you do is swipe and learn. Since time immemorial we have learned from the masters before us. We watch what they do and try to emulate it. Our early attempts look clumsy and we keep practising. When we get good enough we put our own spin on it and… Read More »How To Swipe The Best Material