When someone visits your website and leaves, it’s a good chance that they won’t come back. Why would they if there is no compelling reason to do so? You know we all act impulsively on the web – so much so that we can quickly forget what web pages we were on a few minutes ago!
How many times have you heard that? Reason is, it’s true. I recall when I was looking to sell my business a few years ago that the only thing people were interested in before anything else was the size and quality of my database. Why? Because that is whom you market to: it’s where your money comes from. Same in the online world. So pretend you’re at school and write that statement out a hundred times until it is second nature!