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ryan deiss

12 Tips for Video Sales Pages

    Here are a few key tips from Ryan Deiss on what his team have found works best when implementing video sales letters.

    1. video sales letters convert well and are easier
    2. make them 12-24 minutes
    3. make them auto play
    4. don’t have controls
    5. sentences out pull bullet point presentations
    6. the higher the price the prettier he page
    7. tech and b2b might need more sophistication
    8. cold traffic suits basic plain presentation but put a logo on it
    9. simple works for cold traffic (headline, video, buy button)
    10. long works better with warm traffic (above plus text version below)
    11. borderless videos work better
    12. hide the buy button until the video nearly finished

    The key message from RyanRead More »12 Tips for Video Sales Pages

    Are You Testing Price Sensitivity?

      Another recent tip from Ryan Deiss. He ad his team checked the price sensitivity of on of their products. They tested the product sales at $197 and at $97. They found that they had a 3 times better conversion at the lower price. More interestingly, they then tested $197 against 2 payments of $97. Again they found the payment plan outranked sales for the full price by a factor of 3! That’s pretty interesting stuff. So test your product pricing. If you’re offering $97 try two payment of $47 instead. If you;re charging $97, test another price point. In these… Read More »Are You Testing Price Sensitivity?