Kiyosaki is a great businessman and entrepreneur. He does not consider himself to be a good writer or author. But he knew he had a message people needed to hear – he was in complete disagreement with conventional financial planning advice. When his book was rejected so many times, and he gained nothing from hiring a publicist, he decided he had to learn about sales and marketing and psychology to understand why people buy.
Here are some key things Kiyosaki had to say at a publicity seminar.
You can never stop promoting and you can never stop selling to become a best-selling author.
Being a best-selling author is different to being a best-writing author.
If we don’t keep learning we won’t stay on the Best Seller Lists where we’ve been for over