How Much Do You Repurpose Content?
I’ve just been going through my files and found a bunch of product I had created … and forgot about!
IN thinking about my content I also realised I pretty much don’t follow my own advice, embarrassingly enough.
When I reflect on what I produce I use it maybe one o three times each in different platforms. Usually it will be a blog post and maybe I’ll then repurpose that as a tweet or a Facebook post and perhaps a graphic for Pinterest.
My reflection also made me realise I’d abandoned my editorial calendar and had taken to spontaneous posting both in terms of content and timing.
Not clever.
Not recommended.
Dumb.
So, I am starting to think about 
reinstituting my editorial calendar as well as building into it a repurposing checklist. Of course, I won’t just think about it, I will schedule in to do it … soon!