How to Create a Product: Part 1
Creating information products is a popular model of running a business online. The major advantage of it is that you get to keep all the profits from your sales. Now that is pretty compelling 🙂 Previously I recommended thinking about a pipeline of products. Firstly, a lead-in free offer in exchange for an email address. Then a trio of products based on a good – better – best concept to offer for sale at different price points. A key element in the plan is to logically align the product range. Actually, I walked into Good Guys the other day to… Read More »How to Create a Product: Part 1