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Is Your Business a Hobby?

    “Nothing happens without a sale” isn’t quite true. A lot happens to get a sale. The first thing being, you need something to sell. If you don’t have something to sell and offered for sale then you don’t have a business, you have a hobby. So, ask yourself – “where are my buy buttons?” Can’t find them? Maybe you don’t have a business after all. Now if you are literally just starting out then you might be excused – just make sure you don’t fall into the perpetual student syndrome. A buy button could be a digital or a physical… Read More »Is Your Business a Hobby?

    Internet Marketing: Run Your Own Race

      Helicopters are noisy beasts. Especially when you’re trying to make a video! The other day while on Sydney Harbour I did a quick video using the Sydney Marathon as a backdrop. My niece and great-nephew were running (he’s only 7 so they didn’t do the whole marathon!). The metaphor of running a race is well applied to internet marketing or running a business online. The question is, are you running against others or yourself? Are you comparing your performance to yourself for a Personal Best or comparing your performance against others and often feel you’re coming up short? When you work… Read More »Internet Marketing: Run Your Own Race