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Creating a Sense of Urgency as a Sales Tactic

    When it comes to making more sales adding a sense of urgency can make all the difference. In this world of rapid attention spans and fleeting visitors, you need to grab your visitors eyeballs – fast. Creating that sense of urgency keeps visitors where you need them for a bit longer and that gives you more time to get your message across. Obviously there are many more elements to making sales than simply adding a sense of urgency, but it’s a tool every marketer can employ and if done right has the potential to increase sales. It’s like impulse buying Most things that we buy, we buy on impulse. We buy… Read More »Creating a Sense of Urgency as a Sales Tactic

    30 Days to Sizzling Author Website Traffic

      Being an author and marketing are often mutually exclusive activities. Not unusual. Authors are writers and that puts them in the creative camp.  Their heart is in weaving words to tell a story. To let the voices that inhabit their soul to speak through and enchant the page. To express themselves through the power of writing. The focus is internal. Marketing is focused on selling. Marketing is about using images and words to persuade people to buy. To craft a story, yes, but with the aim to spread the arc of influence.  Product, promotion, place and price are the domain… Read More »30 Days to Sizzling Author Website Traffic

      How I Can Improve My Affiliate Marketing Results

        Affiliate marketing turns out not to be the crock I thought it was. I guess that’s a typical response: when things don’t work out as expected we blame the thing that we can’t conquer. Ok. I am inclined to! Turns out, affiliate marketing is a viable business model and I have no doubt people are making reasonable money doing it. I’m not. For me, affiliate marketing has been a hit and miss affair. Mostly miss. Which is why I gave up on it. More than once. So the question is not “why?”, but “how can I do better?” Now most… Read More »How I Can Improve My Affiliate Marketing Results

        12 Must Have Blog Techniques and Tools

          Blogging can really take up a LOT of time. Want to blog smarter and not so much harder? Check out which if these activities you are doing to blog smarter. 1. Maximize SEO Things like explicit, unique title tags and good meta description tags are not so important these days. Google keeps changing it algorithms but what stays the same is the need for quality unique content. The trick is getting found. Tools like All-In-One-SEO-Pack are great. Don’t overdo it or get too complicated. You’ll learn as you go. Start simple and build grunt over time. 2. Use stats. Get… Read More »12 Must Have Blog Techniques and Tools

          How to Create a Marketing Funnel

            I’ve written about putting together a sales funnel before. It is a really super easy system. Seriously. But putting it together does take time and yet the beauty of it is that once it is up and working, you rarely have to touch it again other than keep pointing traffic to it. Marlon Sanders is a genuine leader in the marketing space online (and offline) and this is as easy as it gets, folks. Follow this plan and you are underway. http://marlonsnews.com/funnelplanner/

            Marketing To The Calendar

              I was just looking at a National Days Calendar.

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              Who makes these up?

              Seriously?!

              There are some that have a worthwhile purpose. They serve to remind us of the importance of certain things, people or events. But National Dress Up Your Pets Day? I guess some just serve to remind us to have fun!

              The question for a marketer is, how many of these dates do you include in your marketing calendar?

              You do have a marketing, plan and calendar, yes? You know, that slim document that tells you what you’ll promote and how throughout the year.

              New Year’s Day, Easter, Mothers Day etc are all common events that can inform your marketing. Ever heard of Cyber Monday? Knowing that it occurs gives you a milestone. If you want to promote a product for say Black Friday, you will need to have a chart of events that need to happen beforehand to be ableRead More »Marketing To The Calendar