It’s a question a ton of people ask me and an expert once told me the answer … anytime. In other words just send regularly and worry about getting that as a habit before worrying about finessing timing etc. He was spot on. This research demonstrates that a lot of people are still sending once oa month OR LESS!
For more insights and key takeaways from expert research into email marketing:
One thing I found interesting was that around 9.5 billion emails are circulating YET the majority of people are sending once a month or less! Talk about leaving money on the table.
Top 5 Email Marketing Tips
Based on these findings:
- send emails at weekends from time to time to test click through rates
- send emails on Thursday mornings BUT …
- make sure