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Is Your Business a Hobby?

    “Nothing happens without a sale” isn’t quite true. A lot happens to get a sale. The first thing being, you need something to sell. If you don’t have something to sell and offered for sale then you don’t have a business, you have a hobby. So, ask yourself – “where are my buy buttons?” Can’t find them? Maybe you don’t have a business after all. Now if you are literally just starting out then you might be excused – just make sure you don’t fall into the perpetual student syndrome. A buy button could be a digital or a physical… Read More »Is Your Business a Hobby?

    5 Keys to Launching Your Information Product

      Product Launches are all about building desire and momentum. They are about letting the marketplace know ahead of time when a product will be available for sale. The idea behind it is to increase anticipation and hence a greater uptake of the final offer – more awareness, more prospects, more sales by the time the product is available it is expected to produce a small (or large) explosion of interest based on pent-up demand. Increase your chances of a successful Product Launch by adopting these 5 strategies! 1. Create Lots of Buzz! This is where you start to build anticipation… Read More »5 Keys to Launching Your Information Product