When it comes to making more sales adding a sense of urgency can make all the difference. In this world of rapid attention spans and fleeting visitors, you need to grab your visitors eyeballs – fast.
Helicopters are noisy beasts. Especially when you’re trying to make a video!
The other day while on Sydney Harbour I did a quick video using the Sydney Marathon as a backdrop. My niece and great-nephew were running (he’s only 7 so they didn’t do the whole marathon!).
Something you have to work out when you start in internet marketing is how you sort out the minefields of information and decide which ballpark you want to play in.
If you scan through my categories list you’ll get an appreciation for the many different ways you can create a presence online and earn an income through one or a combination of methods.
If you are building a business, it pays to understand what each one of these areas is and does. But don’t get caught up trying them all – you’ll be doomed to failure.
The trick is to choose one that may suit your capabilities and develop it to the point where you are employing the techniques to best effect and have started to generate an income. Then build it so it continues to generate with little extra effort before moving on to the next
I’ve been watching how Barb Ling came up with an idea, grabbed some of her templates and in four days had
- put together an actionable information product,
- set up the upsells,
- autoresponders and
- affiliate programs across three platforms.
I was exhausted watching her from afar doing it! I was also stoked that with laser focus one CAN be productive and profitable, even with juggling health challenges and family pressures – this is a great case study.
Yep. Heard it before.
In fact, my family still say it to me. Especially when I disappear for days on end setting up new sites.
“What are you doing?”
“Surely it can’t take that long!”
“Why are you bothering anyway?”
“Just get a real job!” … Yeah, right!
Love that last one. I’ve had a real job. Many of them. Now I run businesses. One offline. Many online.
So, when you hear people saying this business is a scam, they may not be talking about people like you and me. They’re talking about the equivalent of the ‘used-car-salesman’ type of internet marketer and regrettably there’s more than enough of them around.
This business is genuine. IF you are running it as a business. Flick the idea of “you can have a website up and running in 27 minutes pouring money into your account while you sleep”.
Firstly, it isn’t going to happen that fast. Sure you can get a website
Forget all the hype and flamboyant promises. Here is an online business in a nutshell:
- you need to sell something
- what you sell needs to be something people want and/or need
- for them to buy from you they need to get to know you
- for them to get to know you you need a way to contact them
- for them to give you their details you need to have them find you
It’s not so different to a traditional business, really. The principles are the same and you have probably heard these lines before:
“Nothing happens until you make a sale” (point 1)
“People buy on emotion and purchase on logic” ie they rationalise their gut reaction (point 2)
“People buy from people they know,
Signing up at Blogger or installing a blog on your website is not that difficult. Getting it set up right from the get go is very important.
Here’s some great advice:
There are lots of people who have been working at online marketing (aka internet marketing) and have become jaded by the stories they hear of fabulous riches lying just at the end of your mouse making money while you sleep or play in the sun in Acapulco.
The secret seems to be that yes, it does happen. But just like every copy boy can not become Rupert Murdoch or every every country girl become a Governor General like Quentin Bryce, not every person on the internet can make it to the top of the earning pyramid.
What can you do to even get half-way or quarter way up the pyramid?