Writing up a series (or even one!) email broadcasts can be challenging. What do I write? What do I say? etc etc.
Before you even start to write up your emails, ask yourself these three questions :
- Why am I writing anyway? What’s the purpose? What am I trying to achieve? Is it to have the reader click a link to something? To deliver content to the reader after they signed up for something? To build a relationship by following up on a conversation? Decide what your purpose in writing is and that will give you a clue as to where to start and finish. Oh, and always provide a link – to a sales page, a blog post, a website, a download or whatever. You want to train your readers to click on those links so make sure they are worthwhile.
- Who is your target reader? Who are you actually writing to? read on ...