When I started in Advertising as a Copywriter many moons ago I was advised by a very sage mentor in the game to swipe everything I saw that caught my eye. I was horrified. I mean, that’s stealing, right? Wrong. The idea is not to swipe and use as is – that IS stealing. What you do is swipe and learn.
Writing sales-letters is not something even I relish.
My years in Advertising Copywriting served me well but in that game, our copy had to fit a space limit or, in the case of radio or TV, a time limit. So we learned to be economical with words, to make them count.