Skip to content

copywriting

swipe files

How To Swipe The Best Material

    When I started in Advertising as a Copywriter many moons ago I was advised by a very sage mentor in the game to swipe everything I saw that caught my eye. I was horrified. I mean, that’s stealing, right? Wrong. The idea is not to swipe and use as is – that IS stealing. What you do is swipe and learn. Since time immemorial we have learned from the masters before us. We watch what they do and try to emulate it. Our early attempts look clumsy and we keep practising. When we get good enough we put our own spin on it and… Read More »How To Swipe The Best Material

    how to write copy

    How To Write Great Copy

      Writing sales-letters is not something even I relish. My years in Advertising Copywriting served me well but in that game, our copy had to fit a space limit or, in the case of radio or TV, a time limit. So we learned to be economical with words, to make them count. In the web world, there are no such restrictions. A piece of copy can be as long as you need it to be to get attention and elicit action from the reader. Having said that. there are some generally accepted ‘rules’ to follow in creating a sales letter to… Read More »How To Write Great Copy