Sometimes we get so busy DOING stuff that we forget to step back and look at the whole process.
We focus so much on producing and publishing and promoting that we lose sight of the purpose of what we’re doing.
I had a bit of an ah-ha moment this morning as I grappled with plans for next year.
The realization hit that I failed to define who my target market was and what their problem was that I was trying to solve for them. *facepalm!
Plumber’s taps syndrome.
I teach these basic things to my budding business people offline and you know what? We all need to be reminded of the basics from time to time.
So, stop for a second and think of the project you’re currently working on.
If you can’t identify that, thinking about it might reshape things for you.
Keep at it!