I find many people are confused about Rights, especially when it comes to PLR versus MRR. It’s important to know the difference and avoid violating or breaching the assigned rights given to a product you purchase for re-use. This post goes to clarify these rights a little more.
The webosphere is one big information marketplace and marketers are always after quick ways to get good information to their target audience. So availing oneself of PLR (private label rights) or master resell rights (MRR) content can be a great option. However, you need to be mindful of the differences between these two types of content rights and decide which you should buy.
It is going to come down to what your purpose is.
If you plan to sell an eBook that you want customers to then be able to sell to others, like a domino effect, then MRR may be what you want.
However if you want to claim authorship and you perhaps add your own affiliate links to it and essentially “make it yours,” then you’ll need to get a PLR license product. MRR usually doesn’t give you the right to make alterations to the product in any way – just to onsell it.
Here is the key difference between PLR and MRR: with PLR you are provided the source files (.txt or .doc or .odt) which you can edit and then add your links. You can choose to repurpose your PLR product. Example: take your PLR eBook and break it into articles or, take your PLR articles and compile them into eBooks with each article becoming a chapter or section.
MRR, on the other hand, may allow you to be able to include your name as the publisher (maybe even author) and that is where the license ends. Normally, you are limited to what you can sell the eBook for. The owner may set a minimum or maximum price point for the product and decree how it can be distributed for example “cannot be given away”.
The critical decision for you as the purchaser (or acquirer) is: what do you want to do with it?
If your idea is to put the product out there to go viral and bring traffic to your own site, then PLR is your preferred option because of the flexibility it gives you to fashion the product. Mind you there may be ways to rebadge an MRR product with your own name and links but you are still restricted as to how you can distribute it. About the only thing you can’t do with PLR is to sell it on as PLR.
Want to give a nice bonus to your list? Grabbing a good Master Resell Rights product is a simple and inexpensive way to promote your business. Depending on the rights offered it may even be rebrandable. Either way, make sure that the MRR license authorizes you to give the product away as a bonus.
Hands down, for flexibility and choice PLR wins.
It is the easiest way to get quick content for articles, eBooks, websites and more. The topic is often researched and includes keywords. Someone else may have written it but you can claim it as your own, amend it, add to it, include your style and that’s about as good as it gets.
In terms of price, PLR is often cheaper than MRR. I know which I tend to use more. You?