Marketing is something we know we need to do but sometimes it falls behind all the other stuff, like tidying up the website, getting sales material written, blogging, preparing content etc.
I must have reviewed and copied and downloaded a hundred different marketing plans and I’ve used (and taught) quite a few. But for simplicity, it’s hard to go past Paula Stafford’s, reproduced here:
“Here’s my really simple marketing plan.
1. Create your product or service.
2. Be friendly to people and socialize.
3. Blog about your product or service.
4. Get on Twitter and Facebook. Talk about you, your product and your service.
5. Repeat steps 2, 3 and 4.
Consistency pays off more than knowledge.”
Simple, and effective.