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Get Your Business Cards Out There

    One of the things people spend a lot of time and money over .. or no time and money at all on … is business cards. It’s timely for me because I’ve just used up my last 1000 cards that  I had printed for a conference I did a little while back. So i pulled out my current business card, and the prior one, and the few I used before that. One thing I noticed is that each time I produce a business card it’s never the same look twice! The colours are different, the style is different, the format is different. One thing that never changes is the type of information I put on it.

    I know that flies in the face of the marketing experts and the graphic design branding gurus who espouse a consistent look and feel to your business presentation tools. Frankly I’ve never wanted to spend theRead More »Get Your Business Cards Out There

    11 Ways to Build Your list of Subscribers

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      Building a list is getting harder. People are less likely to provide their contact details unless there is a darn good reason to do so. So, no matter how you collect contact details, you need to craft a good offer. Once you’ve done that its your job to let people know about it.  Here’s a list of 11 ways you can do that….

      1. You’ve got an opt in form on your website, right? If not, your website is wasting its real value to you. Have a form where people can sign up :

        How Do You Keep Going?

          Today, I’m tired. When I’m tired, everything seems so hard. Trying to juggle my normal business, my compliance issues, my health issues, my web assets and building my online systems … it’s hard to keep all the balls in the air. And I don’t even have a family I need to look after! How do you pick yourself up? How do you maintain momentum in getting things done for your online business? What systems or processes make it easier for you?

          How To Write a Book: Eat an Elephant (Pt 2)

            Great, so we have chapter one underway and indeed published!  Read on for the next instalment of this clever plan to finalise your book and build your business.

            Now to phase two.

            1. Write the next 10-20 pages by choosing another sub-topic.
            2. When complete, email it to your list of 10 customers as a bonus for buying the first chapter.
            3. Update your sales page to include benefits from the second chapter,
            4. Sell the new chapter at $11 and promote the offer.
            5. Limit sales to 10 buyers (they will be different to your first ten buyers because they alreadyRead More »How To Write a Book: Eat an Elephant (Pt 2)

            Publishing on Kindle – Graphics

              If you’re into Kindle publishing in any way, you’ll need to get a handle on having a decent Kindle book cover. Here are a few tips about what you can do.

              • make a flat 2D graphical cover, not a fancy 3D like an eBook cover would be
              • best if the Kindle Cover Page looks appealing – professional, nice and clean
              • use relative font sizes  it’s all about composition, visual clarity and eye appeal
              • have a series title on the Kindle Cover so you can link books, and people can find related material that’s yours

              Use Photoshop to Create a Kindle Book Cover

              • create a basic kindle template that you can use over and over
              • canvas size 938 wide x1250 high pixels – transparent layer
              • for every element, create a layer – that makes it easier to edit and adjust elements if they are in individual layers
              • acquire a royalty-free image – avoid copyright issues (you’ll need to be able to prove you have theRead More »Publishing on Kindle – Graphics

              How To Quit Your Day Job

                I was on a webinar with Robert Plank recently and he had some great advice using his own experience for how to transition from paid employment to doing business online. Here’s my take of what he had to say…

                9 Ways To Get Ready For Quitting

                1. make sure you pay down your bills so the debt doesn’t hold you back and automate whatever bill paying you can to save time and energy
                2. learn while you earn … there are probably training courses you can do at work that will help you with your future online business. For example if you’re a policy writer, find out how you can legitimately learn copywriting generally or for the web
                3. look for things you do at work that you could teach others eg a systematic approach to something or do a videoRead More »How To Quit Your Day Job