People are using Facebook increasingly for business and many are wondering why they are having trouble getting noticed and so commented/liked and shared.
Here are a few things to focus on to make sure your page improves.
- How many posts do you actually talk about yourself? Doing this occasionally is good – people get to see the personality of your business – but talking more than 1 in 5 posts about yourself can become wearying for your audience.
- Remember that this is a social network so be social, not one-way. Encourage communication and make sure you comment on peoples comments or at least like them. Remember to like their posts too.
- Create engaging posts – PostPlanner has some good starters for free on their site and if you look around you can be creative in how to get people talking – polls, questions, controversy, news stories, sharing fun videos .. once you ‘get it’ you’ll find all sorts of post ideas and watch to see what works best for your audience.
- Be consistent and by that I mean post regularly and often. Not everyone will see all your posts so posting once a day will miss most people. Using tools like Buffer lets you schedule 3 posts a day on their free version – that’s a good option.
- Make connections to grow your audience. Look for like businesses who have similar audiences to you and like each other; look up your friends friends and invite them to like you; give your audience a reason to share your posts and ask others to like your page. Use your like button everywhere – website, downloads, business cards. Ask people you meet at events to like your page.
- Be active. Facebook isn’t a set and forget medium. You need to be active on there and be seen to have a presence. Sure you can schedule your posts ahead of time but immediacy is king. On one group I am in, it’s like the group owner never sleeps as soon as you post or comment, within minutes it seems she pops up and likes or comments back.
- A tip from Koby Conrad from The Hippie Bloggers is to tag yourself (and other key people) in your posts to increase the viral nature. Before I heard Koby’s tip I had started just liking my business page from my personal page and noticed a much higher organic reach in my stats! I’m going to see if tagging has a similar effect.