Do one week in one sitting ie 5 emails – have a goal or theme for the week; relate emails to a solution to a problem
bite size chunks of info – 1, raise issue or problem; 2, problem 1; 3. problem 2; 4. problem 3; 5 link to solve problem
Ask list and tell them hit reply Y/N – written now, blog post – what you think
1. what problem is
2. what are all the possible solutions
3. need to ask buyer
4. why did you buy
5. ask non-buyers, why not buy?
Know what your goal is for the week and work backwards