Creating product for the web is really a heap easier than people think. Fear is what stops most. Counter fear with action! Just start and you’ll find it almost creates itself once you get going.
Caleb learnt lots of good techniques from Jason Fladlien and shares his methods here.
http://www.youtube.com/watch?feature=player_embedded&v=cylMlZ7bzNI
Which one thing will you do right now to implement this information?
Go do it!