Well here we are in mid-February and today I happened upon this site by posterous.com researching what people intend to do with their social media tools this year.
I have not ever offered a contest or competition or giveaway for people to attend one of my live programs.
Nor had Danny from Firepole Marketing. Now he has for his upcoming program.
I’ve just been going through my files and found a bunch of product I had created … and forgot about!
IN thinking about my content I also realised I pretty much don’t follow my own advice, embarrassingly enough.
When I reflect on what I produce I use it maybe one o three times each in different platforms. Usually it will be a blog post and maybe I’ll then repurpose that as a tweet or a Facebook post and perhaps a graphic for Pinterest.
My reflection also made me realise I’d abandoned my editorial calendar and had taken to spontaneous posting both in terms of content and timing.
So, I am starting to think about reinstituting my editorial calendar as well as building into it a repurposing checklist. Of course, I won’t just think about it, I will schedule in to do it … soon!
How many conversations have I had with start-ups and budding entrepreneurs who think they have the NBT (next big thing) that will slay Google and Facebook and make them millions in a minute?