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Autoresponders

email marketing

Get Rid of the Weakest Link in Your Business

    You know what? I’m picking up some great tips from a few of the emails I’m getting lately. Yes, I get a ton of email to my general inbox and it can take time to sort the weed from the blooms but there are some people’s emails that never get deleted on my first glance through the inbox, even if I have no time. Sean Mize is one of them. He is just downright sensible. Non-pitchy. Take today’s example of an email. This is the guts of it apart from a brief intro and outro. What is the weakest link in… Read More »Get Rid of the Weakest Link in Your Business

    7 Business Uses For Autoresponders

      Autoresponders are one of those time-saving inventions. Automating the emailing of clients and prospects has meant one can batch-create a series of messages and schedule them to be sent out at a pre-determined time sequence.  Few businesses today do not use them, even if it’s only to send a monthly newsletter. There are lots of benefits to using an Autoresponder and here are a few – check if you are taking full advantage. Maintain a client database. One critical saleable element to any business is the quality of its database. If you can maintain a list of current clients then… Read More »7 Business Uses For Autoresponders

      Email Marketing Systems

        I’ve been testing out email marketing systems for ages. And as I test there are even more new ones coming on to the market.

        My focus was on having a robust reliable system with no advertising, easy to use (I want to delegate the task eventually to someone else), and above all low cost – it may be my Scottish heritage coming out but I love to get the best deal I can!

        Here’s what I’ve tried:

        • GroupMail – probably my first attempt outside of using Outlook. It has a free version but it’s limited to 100 and its free version limitations annoyed me after a while. I wasn’t persuaded to buy their upgrades because of the nuisance value but I know people who use it and love it.
        • Campaign Monitor – I love the work these guys produce and it is a great standard pricing model but I found it was too techie for me Read More »Email Marketing Systems

        Take Control of Your Content

          One of the big issues I’ve had with owning sites and blogs is continually adding content and keeping it fresh.

          First I’d create my own posts but my publishing was quite erratic. I’d post a few things one day then nothing for a few days and then eventually nothing for weeks on end. My blog effectively ‘died’.

          I then tried a few different automated content fillers. Ones where the tool would grab content from other sites and post it to my site. That worked in keeping fresh content coming to my blog. What I found though was the feeds were unreliable in terms of the type of information they would post.

          Next I tried joining SEOLinkvine – you sign up, tell it the kind of topics you want articles on. Other people write articles on their topics and SEOLinkine basically matches what you want with what othersRead More »Take Control of Your Content

          Use Outlook As an Autoresponder

            I was trying to think of a quick and easy way to get a bonus to people in return for them providing a review on one of my websites. I didn’t want to have to setup landing pages and thank you pages and all the rest because I already have them on my database list. Auntie Google to the rescue. https://support.office.com/en-us/article/Manage-email-messages-by-using-rules-50307363-0e79-4f6a-95c0-04b922a2ff13 or Very clear step-by-step instructions on how to set Outlook up to automatically deliver a message (and in my case an attachment) to people who send an email to a specific email address. I used a subject line based… Read More »Use Outlook As an Autoresponder

            Custom Fields and Their Limitations

              iContact has a range of standard fields you can use.

              • prefix – First name -Last name – suffix – Business name – Email – Phone – Fax – Address1 – Address2 – City – State – Zip

              You also have the capacity to include extra fields beyond the standard ones provided. This is useful. One of the issues with it is that you can only set up two field types:

              • a checkbox
              • or text

              So, if you want to plug in for example birthdates, they have to be text. The challenge with this is that when you want to search them, it’s problematic. I was advised that you can search the text field by using eg 4* in the search field to return the contacts with eg April in their birthdate field.Read More »Custom Fields and Their Limitations