When you pick up PLR packages at all, the wisdom is to use them straight away as is to prevent them being lost in the plethora of unfnished projects on your desk and then collecting digital dust on your hard drive.
Here’s my advice: DO NOT use them straight away as is.
For one thing, it’s better to make slight changes to the titles, images and content to avoid the ‘me too’ copycat syndrome and hope to rank better because you are not directly competing with everyone else who bought/was given the same PLR.
Perhaps a more important thing is to check to see if there are any hidden affiliate links that the author loaded in.
Assuming you have full rights to change author and content, then you can update those affiliate links to your own or delete them.
I just picked up a package and admired the writer. Not only did she have obvious affiliate links (which show as hyper-link blue) but by hovering over a couple of words I noticed she had ‘hidden’ some affiliate hyper-links. Now how effective these would be I don’t know - it depends on whether someone clicks on those words by chance But I figured if they did I’d rather that they then followed my link rather than someone else’s!
So, next time you pick up someone’s PLR, do a quick check. Here’s how:
- Place your cursor at the start of the document
- In word there is a FIND and REPLACE utility (in 2007 it’s far right on the Home tab)
- Click on Find
- Then click More to expand the options
- Select Format at the bottom
- Select Style
- Scroll through the list until you see Hyperlink towards the end of the list – choose this and click OK
- Clear the Find What box at the top so it’s empty
- Click Find Next and inspect to see where they are and decide what you want to do – edit or delete
Of course, when you buy my own PLR in future, I’d be happy for you to bypass this process and blindly use the PLR as is! :)
