Email Marketing – The Problem With It

Email Marketing – The Problem With It

My email marketing has been dormant for any number of reasons yet I instinctively know that it is one of the best ways to connect with your fan base, build relationships and generate sales. So when I received an email from NAMS today, I sat up and took notice. I thought the email was worth sharing here too for everyone else to think about.

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Creating a Download People Will Use

Creating a Download People Will Use

Getting new leads by offering a free product for prospects to download in return for their email address usually involves a PDF download. More often than not these are pretty forgettable and frequently not valued. At worst your report will collect digital dust as soon as your prospect downloads it.

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List Building Using eCourses

List Building Using eCourses

Email course are an ideal way to encourage people to subscribe to you and receive something of real value. Simply set up a series of emails covering a particular topic within your area of expertise.  Easy. Cheap. Effective.

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Are Your Links Working For You?

Are Your Links Working For You?

Backlinks. Inbound links. Broken links. Indexed links. SEO thrives or dies on links.

I’ve been across all of those lately, spending an inordinate amount of time to discover what would have taken a WebMaster a fraction of the time to achieve.

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How to Improve your 404 Error Page

How to Improve your 404 Error Page

A 404 page exists to acknowledge an error. It usually occurs when a link is wrongly-typed, a post has been moved, or a page or post was deleted. Consequently, the server can’t find the page or post and so serves up the “page not found”.

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