When I started in Advertising as a Copywriter many moons ago I was advised by a very sage mentor in the game to swipe everything I saw that caught my eye. I was horrified. I mean, that’s stealing, right? Wrong. The idea is not to swipe and use as is – that IS stealing. What you do is swipe and learn.
If you have any kind of business online, you want traffic. The kind of traffic that passes, slows and steps right in. Once they’re in, it’s up to you to encourage them to buy. Getting that traffic is critical in the starting-out stage of running an online business. Keeping it also important. Kicking it up a notch when things start to slow is also key.
Success in the IM world is about getting your message out there and making money from it.
Sadly, too many shoot themselves in the foot and wonder why it’s not happening for them.
If you want to create your own product (and why wouldn’t you?), then buying PLR or Private Label Rights content is a quick and easy way to do it.
I meet lots of people in my development work. 99% of those people join my workshops because they are not making progress; they’re not where they want to be, doing what they want to be doing. 100% of them have a reason why. And they’re all excuses. You’re either getting results or you’re giving reasons. Which are you? Become someone who makes progress. Get into this June Challenge – have a look here – or go to Stretch Yourself Challenge Workshop. (aff link)
I have a thing about using free images which aren’t really “free”.
When I’m in production-mode, it’s tempting to just do a quick web search for an image, snavel it and load it into the blog or eBook or brochure and make everything look whizz-bang. But unless you’ve bought or gained rights to use that image legitimately then, well, you’re stealing. And with the algorithms churning through online sites finding illegal use of images, you could be slapped on the wrists or worse, slapped with a writ. Ain’t nobody got the time or money for that!
“A picture tells a thousand words” which is why we writers in the digital realm love to add visuals to our work.
The challenge is in not being tempted to simply grab any ole pic that takes our fancy from a random internet search engine. That path is trodden by many who play Russian roulette with abusing copyright laws. Much like driving without a license: you know you’re doing wrong but you might take the risk anyway if your need is great.
If your business model relies on having your own product/s to either sell or offer as giveaways to build your profile then you need to find an easy way to do it.