Why worry about how to create products fast? Building any business – online or bricks & mortar – has the same fundamentals. You need something to sell, you need people who want what you sell, and you need a way to get them to where you sell your products. Product, buyers, marketing.
Setting up an SSL certificate is not only good business, it’s essential SEO practice!
(SSL adds and extra layer of security between a browser and your website via an encrypted link)
People are becoming aware of SSL – looking for that “https” sign, either through a little green icon or a lock or some other indicator. It’s a sign of trust and security … to a degree. At the least it makes people feel that they are dealing with a site that looks after their data.
My email marketing has been dormant for any number of reasons yet I instinctively know that it is one of the best ways to connect with your fan base, build relationships and generate sales. So when I received an email from NAMS today, I sat up and took notice. I thought the email was worth sharing here too for everyone else to think about.
Broken links or outdated links can really harm your SEO efforts. Getting ranked is problematic if search engines see lots of 404’s and more being returned.
People love to have a personal connection with people with whom they do business. By presenting yourself on video you extend your capacity to reach out to people and deepen the relationship.
Getting new leads by offering a free product for prospects to download in return for their email address usually involves a PDF download. More often than not these are pretty forgettable and frequently not valued. At worst your report will collect digital dust as soon as your prospect downloads it.
Email course are an ideal way to encourage people to subscribe to you and receive something of real value. Simply set up a series of emails covering a particular topic within your area of expertise. Easy. Cheap. Effective.
Backlinks. Inbound links. Broken links. Indexed links. SEO thrives or dies on links.
I’ve been across all of those lately, spending an inordinate amount of time to discover what would have taken a WebMaster a fraction of the time to achieve.